In this course, you'll learn how to use the same marketing tricks the big companies employ-without making a big dent in your wallet.
The small business marketing strategies you'll learn will fit into any budget-and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
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