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Google Advertising - The Basics


Course Description

Google advertising is one of the most cost effective ways a business can reach a targeted audience. In this webinar you'll learn the basics of Google advertising and how to serve your ads to individuals searching for information on the internet as well as when visiting niche websites.

This session focuses on the creation and management of a Google Adwords campaign. You'll learn about the many different advertising options Google offers, how to set up a simple campaign, how to get the right people to see your ads, how to select to proper keywords for your campaign, and the creation of the ads you'll serve.

This session is delivered by our partner Strong Coffee Marketing and is designed for anyone interested in learning how to advertise on Google as well as those with some Google advertising experience who are looking for a refresher and new techniques in optimizing their campaigns.

Course Number


Withdrawals and Refunds

 Your registration will be fully refunded when notice of withdrawal is given three (3) working days before the course start date. When notification is received less than three (3) full days before the course start date no refund will be issued. If you are unable to attend your course, you may arrange for someone to take your place by contacting Continuing Education & Corporate Training at or 780-849-8623.


Northern Lakes College reserves the right to re-schedule or cancel a course that lacks sufficient registrations to provide a satisfactory learning atmosphere. In this event your registration fee will be refunded in full or applied to the re-scheduled course.

Fee Payment

Fee Payment: Fees are due at the time of registration. Northern Lakes College accepts cash, cheque, money order, debit, VISA, MasterCard, American Express. Invoicing to a company requires a Purchase Order (PO).